The Mercedes-Benz car dealer Jürgens opted for an attention-getting campaign for the big market launch of the convertibles and roadster as well as the E-Class T-Model. On the 23rd September 2016 visitors from the region were invited to the drive-in cinema night XXL directly at the location in Brandenburg an der Havel. The spectators experienced a fast and furious action film with "Fast & Furious VII" right at the beginning of the cinema night and ended with the romantic drama "Casablanca". The audience had the choice, whether it took place in their own car or in a provided Mercedes-Benz.
Drive-in cinema expert BIG cinema supervised the entire event technically. With an AIRSCREEN measuring 16 x 8 meters and a high-quality projection set from world market leader Christie, we guaranteed a smooth process and left nothing to be desired.
Fotocredits: Mercedes Jürgens Brandenburg an der Havel